Overview
Overview
Urpay SA emerged as a leading fintech innovator in Saudi Arabia’s rapidly evolving digital payment landscape but faced challenges in building brand authority and user trust. Despite offering 50+ integrated services, including cross-border payments, mobile top-ups, and partnerships with global giants like Mastercard, MoneyGram, and Western Union—their digital presence lacked the engagement to drive app downloads and acquisition. I helped transform their social media into a fintech education and trust-building platform, positioning Urpay as Saudi Arabia’s most reliable digital wallet.
What Drove Results
Results
Instagram Excellence
Top Performer
Strategic financial literacy content featuring step-by-step tutorials and expert tips for secure digital payments.
Advanced fintech tutorials showcasing cross-border payment optimization became our top-performing content format.
- Step-by-step payment security tutorials
- Expert fintech optimization tips
- Strategic partnership announcements and collaborations
Facebook Mastery
Strategic Focus
Educational video series about digital wallet security and partnership announcements drove organic reach.
Strategic collaborations with industry-leading finance influencers and thought leaders expanded brand credibility significantly.
- Digital wallet security education
- Partnership announcement content
- Strategic finance influencer collaborations
Strategic Content Pillars
Data-driven
Fintech Education & Tutorials
45%
of content focuses on payment security and digital wallet optimization
Partnership & Product Showcases
30%
with real-world application context to demonstrate service reliability
Gamification & Reward Campaigns
25%
featuring interactive challenges, and reward-based content
Success in Numbers
Success
Social Media Transformation
Instagram Growth
21 → 1,682
Followers increased by 7,909% through strategic content and engagement
+7,909%
Facebook Optimization
3,200
Strategic platform enhancement with focused growth
Strategic Focus
Content Performance
4,285
Total engagements from 96 strategic posts
44.6 avg/post
Digital Performance Excellence
Engagement Rate
+142%
Dramatic improvement in audience engagement across all platforms
All Platforms
App Downloads
+67%
Increase in social media driven installs
Social Driven
Partnership Features
30+
Fintech publication mentions and features
Industry Recognition
Creatives at a Glance
Creatives
