sbiaamed.com

I

Team empathy

II

Collaboration

III

Group ideation

IV

Real user testing

V

Iterate, iterate, iterate

Agile Philosophy

Involve users early and often. Learn from them and iterate.

Establish empathy together as a team

It’s important to understand your users together as a team. Doing so eventually weaves benefit into the product at every level. By increasing your team’s exposure to users, you will increase the user’s satisfaction of the product.

Collectively define and agree on problems

Take time to understand and clearly define your user’s problems. Feeding the team solutions will only lead to demoralisation; people like being empowered and to have a chance to be creative. Let the team stretch their skills, and give them time to truly understand the problem.

Collaboratively generate and refine ideas

Good ideas can come from anyone. Waiting for one member of the team to create the best idea will take time, and will be biassed towards their experience. It doesn’t have to take long, there are exercises designed to generate lots of ideas quickly.

Prototype and test with real users

Fake it until you can make it. Spend the minimum amount of time to create the closest to the real thing. You’re looking for feedback on the idea, not whether your design looks finished. Test with real representative users.

Iterate, iterate, iterate

It isn’t enough to run through a design process once. Learn from your users, learn from your team, and iterate. Your process will mature and you’ll be able to run through it easier and faster on each pass. Being agile is to be set up to react to new information fast.

Industries

Extensive experience - diverse range of sectors.

Technology

Finance

Education

Healthcare

Food & Beverages

Gaming

E-commerce

Real Estate

Hospitality

Sports & Fitness

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Case Studies

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