Overview
Overview
Mevo Shop had exceptional artisanal chocolates but was virtually invisible online with just 7 followers across platforms. Despite operating in UAE’s competitive luxury market, their handcrafted quality and unique flavors weren’t reaching the right audience. We transformed their dormant social presence into a thriving community of chocolate enthusiasts, positioning Mevo as Dubai’s go-to destination for premium, artisan chocolates through strategic content creation and targeted advertising campaigns.
What Drove Results
Results
Instagram Glow-up
Top Performer
Curated aesthetic feed featuring golden-hour product photography and behind-the-scenes chocolate-making process.
User-generated content from satisfied customers became our top-performing posts.
- Golden-hour product photography
- Behind-the-scenes chocolate-making process
- User-generated content integration
TikTok Masterplan
Viral Strategy
Quick chocolate-making tutorials and trending audio integration drove organic reach.
Collaboration with 3 food influencers expanded brand visibility significantly.
- Quick chocolate-making tutorials
- Trending audio integration
- Collaboration with 3 food influencers
Content Pillars
Test-driven
Artisan Process Storytelling
40%
of content focuses on the craft and process behind our chocolate creation
Product Showcases
35%
with lifestyle context to show products in real-world scenarios
Customer Testimonials
25%
and user-generated content to build trust and authenticity
Success in Numbers
Success
Social Media Transformation
Instagram Growth
7 → 1,016
Followers increased by 14,700% through strategic content and engagement
+14,400%
TikTok Launch
253
New platform successfully launched with growing engagement
New Platform
Content Performance
2,076
Total engagements from 71 strategic posts
29.2 avg/post
Digital Performance Excellence
Engagement Rate
+120%
Dramatic improvement in audience engagement across all platforms
All Platforms
Direct Sales
+75%
WhatsApp and DM inquiries showing significant growth
Direct Channel
Media Coverage
4
Features in food and lifestyle publications
Brand Authority
Creatives at a Glance
Creatives
